We all know how important it is for us to set up a Facebook Business Page. We know that if we are to grow our business, we will need to integrate social media into everything we do, and Facebook is definitely the king of social media.
Many of us have created our own personal Facebook page that we use to interact with friends and family. But now we need to create a separate page for our business. This Facebook Business Page is very important because this will become the platform for our business.
This will be the tool through which we communicate on an interactive basis with our followers. If we implement our strategy correctly, we will be able to provide useful and relevant information, and in this manner will develop a loyal following that will follow us from our business page into our business website. And here is where we will be able to highlight our products and services, and how they can best serve our community.
How do you get set up your Facebook Business Page?
You have two options:
1. If you already have a personal account, you can just add the fan page to that personal account. When it comes time to sell the site, you will simply add the buyer as an admin to the page and delete yourself.
2. Create a Facebook Business account in the name of your site. Please note that a business account is not the same as a personal account.
If you don’t want your Facebook Business Page connected at all with your personal profile, create a business account. If you don’t want to switch back and forth all the time between personal and business, add it to your personal profile.
You will need 25 likes on your page in order to get your “vanity URL.” Once you have the 25 likes, you will have access to a unique vanity Facebook URL that is descriptive about your company or your niche. This Facebook URL can include your business name or is descriptive about your niche.
Once you are inside Facebook, all you need to do is click on the appropriate heading to start a Facebook Business Page.Once you are in this section, just select a Business Page as the category. You do not need a personal page to have a business page. Just be sure to be as descriptive as possible. Be sure to write about your company and the products and services that you provide.